Big clients need catering for around the clock. Between the calls, meetings, emails and everything else, sometimes the relationship between businesses and their clients goes outside the regular working hours and needs, and it can be a lot of fun too. If you’re used to impressing your clients with Gantt charts, spreadsheets and powerpoints but haven’t delved into the world of corporate event planning just yet, here are some tips to help you get started making a good impression on your clients with a standout event.
Hire a Professional:
If you’re new to the world of hosting corporate events, it’s a good idea to work with a professional events planning company like KTS Group. KTS Group is an event agency London offering a range of corporate hospitality packages and event production solutions to help you put together useful strategies to put together an appropriate, relevant event that will help your clients get a better impression of your business and what you offer. This event agency offers corporate hospitality packages that you can utilise to find the best venue, choose a memorable theme, and ensure that your clients enjoy the day.
Know Your Clients:
Corporate events are often a bit more fun and relaxed compared to the office, but while they conjure up a lot of different ideas, it’s important to ensure that it stays work-appropriate. It can be difficult to know what’s allowed and what isn’t at a corporate event, especially when not all offices are the same. It’s important to know your clients and what they are about; this will help you get a better idea of what they will enjoy for the event and what you can get away with.
Maintain a Good Balance:
It can be easy to get caught up in planning a big party but keep the fact that it is a corporate function at the forefront of your mind. While no corporate event should be completely devoid of fun, be sure that clear boundaries are set in terms of things like drinking and make sure that your team is clearly briefed on what and what not to do. Keep it short and sweet and finish the event up no later than around 8-9 PM.
Food is always one of the best parts of any event and it’s likely to be a key talking point afterwards, too. The food that you serve can make or break your event, so it’s important to spend time putting together a menu that’s not only delicious but also appropriate for your client. You want to come up with a menu that is as far from the boardroom as you can get, so avoid sandwiches and anything in a Styrofoam cup. A good events agency can help you with connections to catering companies that are well-versed in providing menus to corporate events.
Choosing a Theme:
You want to be on-trend with your event, so don’t forget to have some fun with your theme. Think a combination of a work Christmas party and a high-end gala. Spell out your brand with lit event letters or deck the venue out in your company colours. You want to come up with an environment that’s Instagrammable but also obvious that it’s a corporate event.
Handed out branded merchandise at your event is a great way to ensure that your company is remembered. And, branded merch has come a long way from pens and stickers. It’s a good idea to use something edgy and modern that you know your clients will use, like USB sticks or bottle openers.
A corporate event can really impress your clients and improve the relationship between them and your company.