Category: Technology

Automation 360: Leveraging Email Marketing to Your Advantage

The 21st century has ushered in a host of digital transformation solutions for modern businesses. While all of these advancements are impressive in and of themselves, companies will still face a number of formidable challenges. One of the most common is to uncover bespoke methods to communicate with new and existing customers. Targeted marketing campaigns are no longer enough. It is now critical to proactively engage with clients during every step of the sales process. Those who have been searching for a competitive edge will often utilise Automation 360. Let us take a look at why this unique platform is able to meet the needs of a growing business. (more…)

Educating Your Staff With Cyber Security Practices

In recent months and years, cybersecurity has skyrocketed to the top of the headlines. Whether it’s the much-publicised ransomware attack on the NHS that took place in May of this year or the lurid details of many celebrities’ private lives revealed in the prolific iCloud hacks of recent times, protecting yourself and your organisation on the Internet has quickly become a more important agenda item than ever before. (more…)

Save Money Promoting Your Business By Investing In a Raspberry Pi

There’s a pretty simple equation in business: you should be making more money than you are paying. There’s another equation that is only slightly less simple: you should be endeavouring to, wherever you can, increase your revenue while lowering your expenses. For helping you in meeting both of these aims, a Raspberry Pi can prove surprisingly useful. Here are some reasons why. (more…)

Data Recovery Mythbuster

The sudden and out of the blue discovery that a hard drive isn’t working can lead to people desperately trying to fix it themselves using pseudoscientific DIY solutions, often that they’ve heard through friends or on the internet. While it might seem like a good idea at the time, attempting an amateur data recovery can put the slim chance of a professional being able to recover the data at jeopardy.

An old myth is that freezing your hard drive can increase the chance of a successful data recovery. The idea behind this is that when a hard drive is frozen, the components will shrink, and when warmed to room temperature, they expand, causing the spindle to be released. While in theory this is true, putting your hard drive in the freezer can cause irreversible platter damage, and therefore data loss. Moisture may also get into the drive, reducing the chance of a successful recovery even further. (more…)

Why You Really Should Consider an IT Consultancy

You might assume that it’s something only big businesses do. You might even think that there is nothing you would gain from it. Or you could even be among the few people who have never heard of an IT consultant. If you fall into any of these you would not have seriously considered hiring a consultant and why would you?

There are many great reasons to hire an external IT cosultant for your business and here we list the four we think you really should know about. (more…)

Keeping your clients engaged in four easy steps

Consumer engagement should be the number one focus of any business that’s looking to expand its operations. The emergence of new technologies, marketing formats and channels has made interaction with customers more complex. Marketers need to make good use of audience data to come up with better communication strategies. While most businesses are trying to confine customers to specific information, the current situation requires marketers to provide clients with a unified experience. A unified experience offers different opportunities for up-selling and cross-selling. To ensure that communication strategies meet the objectives of consumer-centric communication, marketers need to identify what their audience needs.

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Movavi Mac Cleaner vs. IObit MacBooster Review

Iobit MacBooster is a famous Mac cleaner software that provides the same features just as Movavi Mac Cleaner. The Macbookster review will point out a few disadvantages that Macbookster has when compared to Movavi Mac Cleaner. Some of the features in Macbooster are hidden in more than one levels in the software. This makes it hard for new users who are unfamiliar with the software to find the features that they are looking for. In Movavi Mac Cleaner, you just need to click once to access the feature that you need for cleaning up your computer. (more…)

Solid state hybrid drives: the next generation of data storage

Solid state hybrid drives (SSHDs) are a brilliant way to keep your data safe. They build on the existing features of both hard disk drives and solid state drives. Whilst hard disk drives offered relatively low amounts of storage for a low cost and solid state drives offered high amounts of storage for a high cost, these hybrid drives give us the best of both worlds. With a solid state hybrid drive, you can store plenty of data at a more affordable price. (more…)