Automation 360: Leveraging Email Marketing to Your Advantage

The 21st century has ushered in a host of digital transformation solutions for modern businesses. While all of these advancements are impressive in and of themselves, companies will still face a number of formidable challenges. One of the most common is to uncover bespoke methods to communicate with new and existing customers. Targeted marketing campaigns are no longer enough. It is now critical to proactively engage with clients during every step of the sales process. Those who have been searching for a competitive edge will often utilise Automation 360. Let us take a look at why this unique platform is able to meet the needs of a growing business.

Saving Time and Energy

Client engagement has always been a challenging field. Many firms do not have the time or the manpower to keep up with the movements of a specific customer. This is one of the main strengths associated with Automation 360. This email service functions as a bridge between person-to-person contact and generic reminders. In other words, its actions are triggered based off of the clients themselves. In order to appreciate this concept in greater detail, it is a good idea to take a detailed look at some of the features associated with Automation 360.

Seamlessly Integrated and Automatically Activated

Automation 360 is based around the fact that higher levels of engagement help to boost conversion rates and to ensure brand loyalty over time. This is obviously important within such a competitive digital landscape. Some of its primary functions include:

  • Creating a customised event (such as a new product listing)
  • Sending reminders to those who may have not fully completed their purchase.
  • Asking for client feedback.
  • Welcoming new shoppers into the fold.
  • Thanking those who have recently confirmed a purchase.

Another distinct advantage of this software bundle is that as its responses are moulded around the actions of the client, bulk messages can be sent without being viewed as spam. This helps to lend credibility to the brand while reinforcing the fact that the needs of the customer are taken seriously.

All Within a Centralised Platform

It is estimated that up to 77 per cent of all chief marketing officers are now employing some type of automated email software (1). This should come as no great surprise, as these unique bundles can save a great deal of time and effort. However, the broader implications are just as important to recognise. Some examples are:

  • Improving customer experiences.
  • Proactively addressing feedback.
  • Increasing the reach of an existing marketing campaign.
  • Enhancing ROI.
  • Extending the life cycle of the customer.

It should now be clear to appreciate the numerous advantages associated with our Automation 360 marketing platform. If you would like to learn more about its features or should you wish to determine which plan is right for your business, please feel free to contact SendPulse’s support.

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