Consumer engagement should be the number one focus of any business that’s looking to expand its operations. The emergence of new technologies, marketing formats and channels has made interaction with customers more complex. Marketers need to make good use of audience data to come up with better communication strategies. While most businesses are trying to confine customers to specific information, the current situation requires marketers to provide clients with a unified experience. A unified experience offers different opportunities for up-selling and cross-selling. To ensure that communication strategies meet the objectives of consumer-centric communication, marketers need to identify what their audience needs.
The technology revolution has changed the banking sector, and the internet and mobile revolutions are continuing to accelerate the pace. From online banking through to mobile payments, the way that businesses exchange money with their clients and customers has completely changed – and is still changing. In addition, financial technology is having a huge impact on the flow of money on markets and exchanges. (more…)
One of the problems that contractors, sole traders and smaller businesses endure is that of time spent on necessary but annoying areas such as accounts, tax and other such routines. Employing a full or part-time accounts assistant is costly, so you end up doing your books, filling in your self-assessment returns and dealing with the likes of VAT yourself. Of course, this is time that could be better spent using your particular skills, so what do you do to free up this time? (more…)